ࡱ> ; ( / 0DTimes New Roman(0(B 0  DWingdingsRoman(0(B 0   DSymbolgsRoman(0(B 0  @ .  @n?" dd@  @@`` X*  !     "#$%&  0AA@gBʚ;4ʚ;g4@d@d@B 0ppp@ <4!d!dlpC 0ȩ<4ddddlpC 0ȩ <4BdBdlhG 0*80___PPT10 H        "# $!%"&#'$P ` ` ̙33` 333MMM` ff3333f` f` f` 3>?" dd@,|?" dd@   " @ ` n?" dd@   @@``PR    @ ` ` p>>  f(    6 V P  T Click to edit Master title style! !  0X   RClick to edit Master text styles Second level Third level Fourth level Fifth level!     S  0d_ ``  >*  0(d `   @*  0 `   @*H  0޽h ? ̙33 Default Design 0$(    Nț"p  f Thank you for visiting ESCORT online training. When you complete this training, you will know how to gain customer confidence by offering real solutions to real needs: Your customers need protection. You have the answer  award winning products that work! Our goal is to help you make more money and have more fun! >!* ? >*            <X6M9 : Thank you!  RB  s *D>@@H  0޽h ? ̙33 2*@(    6|4N LIt s no secret - some days the mobile electronics business is really fun and rewarding & and some days it s not. We want to make it fun and rewarding EVERY day. 8t/2  6;P0h In preparation of your next customer experience, we at ESCORT believe that you are already a step ahead with: top-performing, award winning  shoot-out designs the most effective marketing in the radar detector industry  ads that educate your customer and bring them to your store the most practical retail training that really works to close your sale n@5@ B D@ S@ n  <4K9 |LGoal: make more money and have fun & !'' RB  s *D>@@H  0޽h ? ̙33 LDP(  H  6PQ Why ESCORT radar detector training & This training approach works because unlike  last piece in house or  offer only good today games, you won t be SELLING anything - instead, you ll be helping your customer solve a serious problem & Very few products can be considered an investment that provides repeating returns  over time, a good radar detector will save your customer money. And when you help your customer, you encourage their repeat business! ( &  N]v |LGoal: make more money and have fun & !'' RB  s *D>H  0޽h ? ̙33 ` 5(     6ds ;eESCORT truly believes that you will earn more money and have more fun when you learn and come to believe that: Everyone needs a radar detector Everyone needs an ESCORT radar detector ESCORT is the fastest, easiest sale in the store! ESCORT training works - close 1 in 4 customers ESCORT radar detectors are fun products to sell qPP@  q$,65   Niv |LGoal: make more money and have fun & !'' RB  s *D>H  0޽h ? ̙33% pe(    6 X Of all the  sales that take place in your store, ESCORT radar detectors are one of the easiest and most powerful sales you can make. 0 2?0  6P  Why radar detectors? They help your customer solve a serious problem They offer you a chance to make more money! Who is a potential radar customer? Everyone who walks into your store - if your customer drives a car, they re ready for your help! `! % ;! 1  `%11   N }v W'The fastest, easiest sale in the store!(( RB  s *D>H  0޽h ? ̙33x (  (  L  68 *How to have fun and make more money with the fastest, easiest sale in the store! 3 easy steps: I. Your customer needs a radar detector (they re under attack!) II. How to sell radar detectors (just ask the right questions) III. ESCORT  the only detector to use S@,@#I@   ?     NDv T$ESCORT Radar Detector Sales Training%% RB  s *D>H  0޽h ? ̙33F $(  $ $ N۔ f1. Why your customer needs a Radar Detector Fact: 50 million speeding tickets will be issued this year& and that number is growing! 1 out of every 3 customers that visit your store will receive a ticket this year! Fact: 100,000 radar guns are in use right now! Fact: 30,000 laser guns are in use right now! Your customer is under attack! 203     0 9 E $ N,Ĕv ZStep 1  Your Customer Needs a Radar Detector.. RB $ s *D>H $ 0޽h ? ̙33 (H(  ( ( 6h| vA true story based on the facts& Welcome to Summersville, WV! Last year Summersville police issued 18,336 tickets - & more than 50 tickets every day! Summersville, WV simply confirms what you and your customer already know: Tickets aren t about safety - they re about revenue. Fact: you know of a popular speed trap in your own town (and so does your customer!)  ticketing is a real and serious threat! "  1 f L3k& ( N`mv T$Your Customer Needs a Radar Detector%% RB ( s *D>H ( 0޽h ? ̙33 `X,(  ,h , 6,|] 2. How to sell radar detectors by asking the right questions! Great  salespersons are not born. It isn t a gift or just  natural ... Great salespeople know the key  great salespeople: listen to their customers ask the right questions You don t need to SELL anything if you just ask the right questions! 4C ' 1 6 7 P &W    5 , N$E|v p@Step 2  Ask the Right Questions!! RB , s *D>H , 0޽h ? ̙33 800(  0( 0 6|p @In many retail stores just like yours, in the automotive department, the number one-selling item is a high-end radar detector! Why? Because a radar detector is the easiest, most profitable sale in your store. ESCORT believes that every customer that comes in to your store is a potential radar detector buyer. With the right questions, you help the customer recognize their need & they are under attack! f #01 0 N|v XHelp Your Customer  Ask the Right Questions-- RB 0 s *D>H 0 0޽h ? ̙33 8(  8~ 8 6\|  When your customer comes in, connect with them. Greet them with  hello! Be genuinely friendly. Show your interest  begin building rapport by asking questions and listening. As you continue building rapport, you establish trust with the customer! In a very short time, your customer will see you as the expert. They will listen to your advice! 3 2 " s 2I "8   &  8 NS|v XHelp Your Customer  Ask the Right Questions-- RB 8 s *D>H 8 0޽h ? ̙33 <8(  < < 6 Z|p  2Regardless of what they originally came in for, your customer will welcome your help after you build rapport  even with a problem that they aren t thinking about & until you remind them. By asking a few questions your customer will begin to think about a serious problem that requires your help! Continue the rapport by engaging in conversation with them about their car.  } < N0d|v XHelp Your Customer  Ask the Right Questions-- RB < s *D>H < 0޽h ? ̙33 vn@(  @f @ 6pj|  If practical, you may have already seen them come in and you have seen their car  ask them about the wheels, trim, paint or some noteworthy feature ... if you haven't seen their car, ask them what they drove in today  get them to talk about their car. Offer compliments about their ride  you know that everyone loves a compliment. 0X  X @ Nt|v XHelp Your Customer  Ask the Right Questions-- RB @ s *D>H @ 0޽h ? ̙33n D(  D D 6 |`  jNote their windshield. If there is no detector, say to them:  I see you don t have a radar detector on the windshield (glass) &  , or ask  do you mind if I ask you a question? Are you driving with a detector & ? Because they trust you, they ll respond; - they ll appreciate you noticed their ride - they ll appreciate your compliment - they ll engage in your conversation and - they ll answer your question!" 2  D NЀ|v XHelp Your Customer  Ask the Right Questions-- RB D s *D>H D 0޽h ? ̙33 H8(  H H 6|`< 0How to sell radar detectors by asking the right questions! Question 1   Have you ever been stopped or gotten a speeding ticket? & you know their answer before they even respond. Think about it - let me ask YOU:  Have you ever been stopped or gotten a speeding ticket? Look at how all of us answer the question: most of us answer by smiling and nodding our heads  yes! BK !@ h!  %GV9  * <   H Nh^|v ZAsk the Right Question  Question 1, the need.. RB H s *D>H H 0޽h ? ̙330  Lp(  L L 6̢|q jThis question is so effective  by asking it, you unleash three very compelling responses. First, typically everyone responds by nodding their head  yes - Second, nearly everyone who is asked this question begins to & smile! Third, by asking a single question your customer begins to think about a problem that he/she has - you will get your customer thinking about their serious need!>[ 2.` 2 l L 6|N@   Question:  Have you ever been stopped or gotten a speeding ticket? Answer: 1)  YES 2) smile J ! jd" c L N||v ZAsk the Right Question  Question 1, the need.. RB L s *D>H L 0޽h ? ̙33 0P6(  P P 6P|p/ .LNow you re ready to ask the second question & Question 2   How much did it cost? You help the customer focus their need - it is expensive being ticketed. you won t know the amount but you do know that it was expensive in addition to the cost of the ticket: did their insurance rates go up? what about points? were there court costs or lost time? isn t it embarrassing being pulled over? .w w! !  .$+w  P Nh|v ZAsk the Right Question  Question 2, the cost.. RB P s *D>H P 0޽h ? ̙33  @TJ(  T T 6| BFact: Insurance premiums can double on two speeding tickets, which can mean thousands of dollars over a three-year period in extra costs.  You know sir, you say, nodding towards his car,  driving without a detector is really driving unprotected, & and that can be expensive. You have a solution - you introduce help by asking the third question; ` @N T Nd|v ZAsk the Right Question  Question 2, the cost.. RB T s *D>H T 0޽h ? ̙33< PX|(  X X 64p |Question 3   May I show you something that keeps other customers just like you from being ticketed, something that works? You have negotiated the perfect opening to tell the customer that you have the BEST answer  ESCORT. Review their problem: expensive cost of tickets. You have the solution: the very best in radar detector protection - ESCORT. z| t~!> X Nv RAsk the Right Question  Question 3, help** RB X s *D>H X 0޽h ? ̙334 `\t(  \ \ 6!D@- tlInvite your customer to come and look at the answer to his/her problem. Share facts:  You know, driving without a radar detector is driving unprotected  and driving unprotected can be expensive: 50+million tickets and growing, over 100,000 radar guns, plus 30,000 laser guns  you re under attack! Radar guns aren t perfect - a good radar detector keeps you from getting a ticket unfairly. You need protection! W@ o@ ! / !  7o!8$A  \ NX=v RAsk the Right Question  Question 3, help** RB \ s *D>H \ 0޽h ? ̙33 p`8(  ` ` 6PA`p 8Tell them a true story - Welcome to Summersville, WV! & Summersville police issued 18,336 tickets last year - more than 50 tickets a day! Fact: Do you know about name the local speed trap in your town (your customer will know too) ? Fact: Without selling anything, you have successfully helped your customer to think about their real problem  driving without a radar detector can be expensive! The good news  you have an answer.   F ` NMv RAsk the Right Question  Question 3, help** RB ` s *D>H ` 0޽h ? ̙33P   d(  d d B`vnf___PPT9H@ .3. Why ESCORT is the only brand of radar detector you should trust for protection - Recall that & your customer sees you as the expert. A radar detector expert knows these 3 critical things: A good radar detector sees them before they see you  it must have long range detection. Engineers call this sensitivity. A good radar detector doesn t  cry wolf all of the time  a good radar detector has advanced anti-falsing DSP (digital signal processing) intelligence to prevent false alerts. A good radar detector can see everything that s on the road, including the latest threat, new POP band radar. U 5@ 7@ 2.!@ n!  U56w7r    h   @` d Nv Z*Step 3  Why ESCORT  RB d s *D>H d 0޽h ? ̙336   v(     B`jbZ___PPT9<4 ( You're the expert  tell your customer:  A good radar detector sees them before they see you  it must have long range detection. I sell ESCORT because ESCORT sees farther than all other detectors, period!  A good radar detector doesn t  cry wolf all of the time  a good radar detector has advanced anti-falsing DSP (digital signal processing) intelligence to prevent false alerts. ESCORT has patented DSP technology that virtually eliminates false alarms.  A good radar detector can see everything that s on the road, including the latest threat, new POP mode radar. ESCORT detectors can see POP  most other detectors don t! ,@ !@ !  +7  8@ @`  Nv R"ESCORT is the Only Detector to Use## RB  s *D>H  0޽h ? ̙33b  l(  l8 l 6@< 6ESCORT means: The longest range - sees farther down the road DSP technology to minimize annoying false alarms - ESCORT falses less New POP mode protection (newest radar threat) Fully programmable and customizable features State-of-art designs Customizable options In radar detectors  best is measurably best and can be the difference between a ticket or not  don t buy cheap, inferior units.^@ !P Z  l Nīv R"ESCORT is the Only Detector to Use## RB l s *D>H l 0޽h ? ̙33 bZh(  h h 6Lp[ "ESCORT 85% of the industry patents Acknowledged as the technology leader;  & the World s Best. - Radartest.com  & might be the best radar detector ever made - Forbes.com  Pick of the litter, with the most useful features and ferocious performance. - Speed Measurement Labs  & highest radar and laser protection mated to the best user interface. - Motor Trend More than 25 years designing / manufacturing detectors @!P P)!@ !@  H 2!P P X Pf!P P$ X PP!P P X P;!P P! P)      2      f      O    9,k ? 0 h Ntʢv R"ESCORT is the Only Detector to Use## RB h s *D>H h 0޽h ? ̙33 F>0(  >  6ˢ Have fun and make more money with the fastest, easiest sale in the store! 3 easy steps: I. Your customer needs a radar detector (they re under attack!) II. How to sell radar detectors (just ask the right questions) III. ESCORT  the only detector to use L@,@#I@    ?     N]v PRadar Detector Sales Training  Summary )) RB  s *D>H  0޽h ? ̙33X @(    N\~D* f1. Why your customer needs a Radar Detector Fact: 50 million speeding tickets will be issued this year& and that number is growing! 1 out of every 3 customers that visit your store will receive a ticket this year! Fact: 100,000 radar guns are in use right now! Fact: 30,000 laser guns are in use right now! Your customer is under attack! 4/@3     / 9 E  N Dv lSummary: Step 1  Your Customer Needs a Radar Detector77 RB  s *D>H  0޽h ? ̙33 PX(    6DD h`X___PPT9:2 2. How to sell radar detectors by asking the right questions!  Have you ever been stopped or gotten a ticket?  How much did it cost?  May I show you something that can help you? You don t need to SELL anything if you just ask the right questions! C w P &w5     @`  N\Dv RSummary: Step 2  Ask the Right Questions** RB  s *D>H  0޽h ? ̙33 `X`(  ^  6PDp PH@___PPT9" Why ESCORT is the only radar detector you should ever use:  I sell ESCORT because ESCORT sees farther than all other detectors, period! ESCORT has patented DSP technology that virtually eliminates false alarms.  A good radar detector can see everything that s on the road, including the latest threat, new POP mode radar. ESCORT detectors can see POP  most other detectors don t! l;@!@ ! : @`  N Dv zJSummary: Step 3  You Have the Answer&& RB  s *D>H  0޽h ? ̙33* j(  *  N"p  Remember - Your customers need protection. You have the answer  award winning products that work! If you have questions, give us a call 1.888.8ESCORT Thank you for visiting ESCORT online training & and good luck selling! x>!*  >*    2  <6M9 : Thank you!  RB  s *D>@@H  0޽h ? ̙33rC +3'] + @8? GMQT7[7ag{m{t|ÉCCCٰ"`$e'; ( ignSlide 1Slide 2Slide 3Slide 4Slide 5Slide 6Slide 7Slide 8Slide 9 Slide 10 Slide 11 Slide 12 Slide 13 Slide 14 Slide 15 Slide 16 Slide 17 Slide 18 Slide 19 Slide 20 Slide 21 Slide 22 Slide 23 Slide 24 Slide 25 Slide 26 Slide 27 Slide 28 Slide 29 Slide 30  Fonts UsedDesign Template Slide Titles'_-vrshinnrshinn. O2 l0Thank you for visiting ESCORT online training.        ."System-@Times New Roman-. `2 #l;When you complete this training, you will know how to gain s     0B 0 DWingdingsRoman0B 0  DSymbolgsRoman0B 0 @ .  @n?" dd@  @@`` X*  !     "#$%&  0AA@gBʚ;4ʚ;g4@d@d B 0ppp@ <4!d!dLpC 0h<4ddddLpC 0h <4BdBdLhG 0*80___PPT10 H        "# $!%"&#'$Pf l(  l< l 6P @< :ESCORT means: The longest range - sees farther down the road DSP technology to minimize annoying false alarms - ESCORT falses less New POP mode protection (newest radar threat) Fully selectable and customizable features State-of-the-art designs Customizable options In radar detectors  best is measurably best and can be the difference between a ticket or not  don t buy cheap, inferior units.^@!P Z   l N v R"ESCORT is the Only Detector to Use## RB l s *D>H l 0޽h ? ̙33 vnh(  h h 6!p[ 6ESCORT FACTS 85% of the industry patents Acknowledged as the technology leader;  & the World s Best. - Radartest.com  & might be the best radar detector ever made - Forbes.com  Pick of the litter, with the most useful features and ferocious performance. - Speed Measurement Labs  & highest radar and laser protection mated to the best user interface. - Motor Trend More than 25 years designing / manufacturing detectors  @!P P)!@ !@  H 2!P P X Pf!P P$ X PP!P P X P;!P P! P )      2      f      O    96 d ? 0 h NH1!v R"ESCORT is the Only Detector to Use## RB h s *D>H h 0޽h ? ̙33r| - eX'; ( / 0DTimes New Roman0B 0 DWingdingsRoman0B 0  DSymbolgsRoman0B 0 @ .  @n?" dd@  @@`` X*  !     "#$%&  0AA@gBʚ;4ʚ;g4@d@d B 0ppp@ <4!d!dLpC 03:<4ddddLpC 03: <4BdBdLhG 0*80___PPT10 H        "# $!%"&#'$P ~vh(  h h 6:p[ >ESCORT Facts 85% of the industry patents Acknowledged as the technology leader;  & the World s Best. - Radartest.com  & might be the best radar detector ever made - Forbes.com  Pick of the litter, with the most useful features and ferocious performance. - Speed Measurement Labs  & highest radar and laser protection mated to the best user interface. - Motor Trend More than 25 years designing / manufacturing detectors  @!P P)!@ !@  H 2!P P X Pf!P P$ X PP!P P X P;!P P! P )      2      f      O    9>d ? 0 h N8 :v R"ESCORT is the Only Detector to Use## RB h s *D>H h 0޽h ? ̙33r;~eT$'; ( / 0DTimes New Roman0B 0 DWingdingsRoman0B 0  DSymbolgsRoman0B 0 @ .   !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnoqstuvwxyz{|}~rpRoot EntrydO)p8 @Current UserH2SummaryInformation(lPowerPoint Document(.DocumentSummaryInformation8:d/ 0DTimes New Roman0B 0 DWingdingsRoman0B 0  DSymbolgsRoman0B 0 @ .  @n?" dd@  @@`` X*  !     "#$%&  0AA@gBʚ;4ʚ;g4@d@d B 0ppp@ <4!d!dLpC 0hi<4ddddLpC 0hi <4BdBdLhG 0*80___PPT10 H        "# $!%"&#'$PD   (    B `jbZ___PPT9<4 6  You're the expert  tell your customer:  A good radar detector sees them before they see you  it must have long range detection. I sell ESCORT because ESCORT sees farther than all other detectors, period!  A good radar detector doesn t  cry wolf all of the time  a good radar detector has advanced anti-falsing DSP (digital signal processing) intelligence to prevent false alerts. ESCORT has patented DSP technology that virtually eliminates false alarms.  A good radar detector can see everything that s on the road, including the latest threat, new POP mode radar. ESCORT corded detectors can see POP  most other detectors don t! ,@ !@ !  +7  8G @`  N\ v R"ESCORT is the Only Detector to Use## RB  s *D>H  0޽h ? ̙33 ` (    6"p PH@___PPT9" Why ESCORT is the only radar detector you should ever use:  I sell ESCORT because ESCORT sees farther than all other detectors, period! ESCORT has patented DSP technology that virtually eliminates false alarms.  A good radar detector can see everything that s on the road, including the latest threat, new POP mode radar. ESCORT corded detectors can see POP  most other detectors don t! l;@!@ ! :M, @`  Nȶ"v zJSummary: Step 3  You Have the Answer&& RB  s *D>H  0޽h ? ̙33r"&P$e8'; ( / 0DTimes New Roman  !"#$%&'()*+,-./0123456789;<=>?@ABCDEFGOh+'0< `h  PowerPoint Presentationtbllcoirshinni59iMicrosoft PowerPointon@ ,x@uS@r/ ,G4 g  f  --$--'@Times New Roman-. O2 l0Thank you for visiting ESCORT online training.        ."System -@Times New Roman-. `2 #l;When you complete this training, you will know how to gain s               .-@Times New Roman-. f2 Kl?customer confidence by offering real solutions to real needs:                .-@Times New Roman-.  2 s .-@Times New Roman-. 92 s!Your customers need protection.         .-@Times New Roman-.  2  .-@Times New Roman-. %2 You have the answer     .-@Times New Roman-.  2 .-@Times New Roman-. 92 !award winning products that work!           .-@Times New Roman-. 2 lOur goal is to    .-@Times New Roman-. +2 *help you make more money     .--*-@Times New Roman-.  2 and  .-@Times New Roman-. 2  have more funo   .---@Times New Roman-.  2 !  .-@Times New Roman-. 2 Tl Thank you! .---%Kdd--'՜.+,04    On-screen Show  -s.O "Times New Roman WingdingsSymbolDefault Des @n?" dd@  @@`` X*  !     "#$%&  0AA@gBʚ;4ʚ;g4@d@d B 0ppp@ <4!d!dLpC 0}v<4ddddLpC 0}v <4BdBdLhG 0*80___PPT10 H        "# $!%"&#'$Pr$el$-'